Define your organization’s angle with PR outreach services, journalistic research, earned media placement, and press release drafting for media coverage. Coordinate your news placement with social media for user outreach and customer trust. Brands need to be known within a community as stakeholders with a point of view. Reputation comes from interaction, participating within industry wide thought leadership, addressing pressing public concern, and market positioning through the media news cycle. Sit on public industry panels, share expertise, and become newsworthy.