vorpal sabre

The sixth year of the largest free entrepreneurial event in the United States is a reminder that Colorado is the place for a excitable class of creatives, founders, and finance runners that drive the economy here in the city, and across the front range. It’s not just for small business, it’s about startups and you. The length of […]

How I Learned To Love Pulp On The Occasion Of The Birth Of Lewis Fry Richardson “He would peek into the curtained windows, or, climbing upon the roof, peer down the black depths of the chimney in vain endeavor to solve the unknown wonders that lay within those strong walls.” Edward Rice Burroughs, Tarzan of the Apes […]

Like many other modern advertising platforms, Facebook reports impressions. However, one of the great features of Facebook is that it also reports Reach, a measure of how many people actually saw your content. That can help you to determine the effectiveness of your advertising targeting and guide your decision making about the way an audience is reacting […]


When you’re working to understand just how much you’re paying to reach the audience you’re trying to communicate with you might find the CPM metric incredibly insightful. Those insights can help you to determine if your ad is worth running. It can also help you to make comparisons between the performance of your ads on two different […]

If you understand the way that Facebook measures Clicks (All), you’ll have an easy time understanding the CTR All metric. Put simply, CTR All is a measurement of how often someone who saw your ad clicked something. The platform calculates this by taking the total number of Clicks (All) divided by the number of impressions. You may […]

Facebook’s Cost Per Any Action metric can help you to understand the average cost of a relevant action that occurred as a result of your advertising. The figure can include engagement, clicks and conversions. Which metric is reported depends on the objective of your campaign. Don’t base every decision you make on this number. Other metrics on […]

Ad Recall Lift (people) is a measurement that estimates the number of people who might remember seeing your ad two days after encountering it on the Facebook platform. Facebook measures this by determining the difference between the ability of people who saw your ad and people who did not to remember your brand, product or service. That […]

When you create a piece of content on Facebook, there are a number of different things that a prospective member of your audience could click on. You could, for example, click to expand a post and examine an image more closely. You could click into the comments section and being to explore what people are saying about […]

The Facebook People Taking Action metric measures the number of unique people who take any action after viewing your ad. When you compare this number with your total reach you can quickly identify what percentage of the people who see your ad have engaged with it. It is important to remember that one person can take multiple actions […]

When you’re promoting your product or service online, it’s important to understand how users are reacting to your content. The Facebook Relevance Score is one way that you can determine exactly how well your work is resonating with the people you’re trying to reach. These insights can help you to determine if you need to revise your […]