vorpal sabre


They say that every major industry has a player who works for more than the good of their bottom line. Large players that have achieved scale, the saying goes, have a responsibility to grow by nurturing the industry backdrop against which they have come to prominence. As we had a few hours of intermittent Facebook outages this […]



The sixth year of the largest free entrepreneurial event in the United States is a reminder that Colorado is the place for a excitable class of creatives, founders, and finance runners that drive the economy here in the city, and across the front range. It’s not just for small business, it’s about startups and you. The length of […]



How I Learned To Love Pulp On The Occasion Of The Birth Of Lewis Fry Richardson “He would peek into the curtained windows, or, climbing upon the roof, peer down the black depths of the chimney in vain endeavor to solve the unknown wonders that lay within those strong walls.” Edward Rice Burroughs, Tarzan of the Apes […]



I’ve loved Facebook’s On This Day tool ever since Jonathan Gheller told us all that it existed. If you’re having one of those days like I am where you feel the urge to have nostalgia about the techniques facilitating nostalgia, you’re more than welcome to start with the announce here and work your way back. There’s also Jillian […]



When you’re running an ad to boost awareness about your brand, you may notice that you have access to the Estimated Ad Recall Lift People metric. This powerful measurement can help you to estimate the number of people who are likely to remember encountering your advertisement. This can be helpful in a number of circumstances. Estimated Ad Recall […]



Like many other modern advertising platforms, Facebook reports impressions. However, one of the great features of Facebook is that it also reports Reach, a measure of how many people actually saw your content. That can help you to determine the effectiveness of your advertising targeting and guide your decision making about the way an audience is reacting […]

CPM



When you’re working to understand just how much you’re paying to reach the audience you’re trying to communicate with you might find the CPM metric incredibly insightful. Those insights can help you to determine if your ad is worth running. It can also help you to make comparisons between the performance of your ads on two different […]



If you understand the way that Facebook measures Clicks (All), you’ll have an easy time understanding the CTR All metric. Put simply, CTR All is a measurement of how often someone who saw your ad clicked something. The platform calculates this by taking the total number of Clicks (All) divided by the number of impressions. You may […]



Facebook’s Cost Per Any Action metric can help you to understand the average cost of a relevant action that occurred as a result of your advertising. The figure can include engagement, clicks and conversions. Which metric is reported depends on the objective of your campaign. Don’t base every decision you make on this number. Other metrics on […]



Ad Recall Lift (people) is a measurement that estimates the number of people who might remember seeing your ad two days after encountering it on the Facebook platform. Facebook measures this by determining the difference between the ability of people who saw your ad and people who did not to remember your brand, product or service. That […]