vorpal sabre

Have you ever needed to quickly double check how much of your ad budget has been used already? If so, you should pay attention to the Facebook Amount Spent metric. Amount spent is helpful because it can quickly reveal the amount of budget you’ve used during the time period you’ve set your reports dashboard to view. It […]

Cost per result is a metric that helps you to determine the consequences of your advertisement. Perhaps you’ve designed a campaign to generate page likes. In that case, your cost per result will report the cost of each page like generated by your ads. Some results are the subject of attribution windows. It’s possible, for example, that […]

Reach is a measurement that Facebook uses to report the total number of people who could have seen your content. Many advertisers are startled when they first discover that the numbers they see for “impressions,” and “reach” are often different. This happens for a simple reason: reach measures people, impressions measures the number of potential opportunities a […]

over the past few weeks, I’ve noticed a handful of questions about which metrics are worth paying attention to in the Facebook Ads reports console. I think there’s a good reason for this: unless you know what you’re looking for, you’re likely to spend quite a bit of time fishing around for something that can help to illuminate […]

One of the most exciting announcements to come out of F8 was the news that Facebook would be turning its attention to building up the tools that support the powerful Facebook Group feature. Rumors are flying everywhere including mention of the release of a post scheduling tool for groups and enhanced member analytics. Savvy businesses are already beginning […]

One of the most common complaints we hear from Facebook advertisers is that they really hate how some ads seem to be impossible to edit. Few things are more frustrating than diligently working to create and a post only to discover a simple mistake in the text. In the past, when you when you edit the post […]

at vorpal sabre, we believe that anyone ought to be able to tell their story online. we focus on helping teams to understand major changes to the Facebook platform, building advertising campaigns and growing communities online. it’s our hope that we can help you to stay ahead of the big changes that effect the way your content […]