vorpal sabre


Cost per result is a metric that helps you to determine the consequences of your advertisement. Perhaps you’ve designed a campaign to generate page likes. In that case, your cost per result will report the cost of each page like generated by your ads. Some results are the subject of attribution windows. It’s possible, for example, that […]



Reach is a measurement that Facebook uses to report the total number of people who could have seen your content. Many advertisers are startled when they first discover that the numbers they see for “impressions,” and “reach” are often different. This happens for a simple reason: reach measures people, impressions measures the number of potential opportunities a […]



over the past few weeks, I’ve noticed a handful of questions about which metrics are worth paying attention to in the Facebook Ads reports console. I think there’s a good reason for this: unless you know what you’re looking for, you’re likely to spend quite a bit of time fishing around for something that can help to illuminate […]