When you create a piece of content on Facebook, there are a number of different things that a prospective member of your audience could click on.
You could, for example, click to expand a post and examine an image more closely. You could click into the comments section and being to explore what people are saying about what you’re sharing. A user could even click to “like” the page that you’re sharing your content from.
Facebooks tracks all of these different clicks, and offers different measures for each one. Facebook Clicks All measures every possible click that could have happened in relation to your content.
Facebook Clicks All can include:
Clicks To A Business Page
Clicks To A Profile Picture
Clicks To Expand Photos
Clicks To Take A Specific Action