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If you understand the way that Facebook measures Clicks (All), you’ll have an easy time understanding the CTR All metric.

Put simply, CTR All is a measurement of how often someone who saw your ad clicked something.

The platform calculates this by taking the total number of Clicks (All) divided by the number of impressions.

You may also find that repeating this calculation yourself using Clicks (All) and reach may help you to determine the results of your content more precisely than this top line metric can indicate.

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