vorpal sabre

Facebook Amount Spent

Have you ever needed to quickly double check how much of your ad budget has been used already? If so, you should pay attention to the Facebook Amount Spent metric.

Amount spent is helpful because it can quickly reveal the amount of budget you’ve used during the time period you’ve set your reports dashboard to view.

It is important to remember that the number can include amounts that haven’t yet been invoiced–so it’s important to keep track of your total spending. Though rare, Facebook reports that the number should be considered an estimate as it can take up to 48 hours for your ad results to be processed.

This metric is important as it is used in a number of other metrics you may be using to optimize your advertising. Examples of this include the cost per result and cost per action metrics.

Leave a Reply

Your email address will not be published. Required fields are marked *